As per the agile methodology, we started the project by gathering all the essential information from primary and secondary stakeholders.
While the initial project phases, we analyzed the data and listed down some principal challenges faced by our ally.
Inappropriate Content Management
With an off-the-shelf eCommerce solution, our client faced complexities in managing the web pages’ images, videos, and product descriptions. The software could not handle large file sizes, disabling the organization to upload high-end product images.
In addition, there were limited font style, size, and edit options. As a result, the client could not highlight the vital points for selling the product.
To display all the product images, descriptions, and short videos precisely, our client demanded an integrated content management system with all the advanced functionalities.
Limited Checkout Options
The platform used by our client was offering only limited payment options, such as PayPal, bank transfers, and VISA debit and credit cards.
Due to this, only a few customers could pay and place their orders. It was harming the company’s sales, customer base, and revenue.
Also, most of the visitors were selecting the products, but finite checkout options led to canceling the order in-between and switching to some other eCommerce platform.
The primary requirement of our client was to embed every key payment option and make the checkout procedure smooth and secure for every stakeholder.
Lack of Analysis Tool
Evaluating the real-time is a must perform activity for every organization having an eCommerce store.
However, our client was only able to assess the information available in the database. And, it was becoming a significant complexity in modernizing the business strategies.
Moreover, there were no in-built reporting tools. Our client-first has to copy the data into a third-party tool and generate accurate graphs and charts.
The following primary need of our associated was to have built-in real-time analytics and reporting tool.
Outdated Security Mechanisms
With the extensive amount of customer, staff, and transaction data, our ally’s fundamental duty was to maintain the data integrity, confidentiality, and availability.
The prefabricated eCommerce solution only provided basic security controls, such as username and password. Also, the company was unable to create access control lists and define the accessibility as per user roles.
Moreover, for patching loopholes and upgrading the drivers, our client has to wait for vendor updates, increasing the cyber-attack probability.
Our project team has taken it as a high-priority task and assures our client to craft a secure architecture with modern mechanisms, maintaining security ethics.
The user interface was straightforward and non-descriptive. As a result, visitors could not find the desired product and moved to the checkout step.
Also, the bounce rate was very high, as the prefabricated solution did not attract users to the eCommerce platform.
Additionally, the UI was downgrading the reputation conversion rate and engagement rate.
Our ally demanded an alluring, sleek, and highly responsive user interface to attract more visitors to the online shopping platform.
Insufficient Marketing Modules
With the pre-build eCommerce software, our client has to use external marketing tools to create leads, send bulk emails, and track multiple campaigns’ progress.
It was a time-consuming task and required more computational resources in handling multiple applications simultaneously. In addition, there were insufficient SEO components, leading to the downfall of the website’s ranking across browsers.
The main objective to mitigate this challenge was to adjoin modern marketing, sales, and SEO-friendly components for optimizing ranking and market capital.
Incompatible Across platforms
The eCommerce solution of our client was only accessible through desktops and browsers. When the user tries to open it on a mobile device, it doesn’t display components effectively.
Furthermore, the solution reloaded frequently after every action, devaluing the user experience.
Our .NET development team defines the business requirement to mitigate this challenge for our service consumers.
Non-compliance with NIST and ISO
The online market platform of our client was not aligning with all the NIST and ISO standards, leading to the probability of fines and legal action against the company.
The following primary requirement was to develop a cutting-edge eCommerce solution, fulfilling all the chief government terms and conditions.